SINGAPORE, April 16, 2020 /PRNewswire/ -- Pinterest, Inc. (NYSE: PINS) today shares the ideas that are inspiring people on the platform to plan for Ramadan this year. Globally, Pinterest hit all-time highs in engagement this past week. Searches were up about 60% year on year, with new signups and Saves up about 30% each. From decoration ideas to recipes, searches for "Ramadan tips" are up 70% around the world as people stay inspired as they stay inside.
Bring Ramadan to life to the household
This year, people are looking for creative ideas for Ramadan celebrations for the home. With a 140% increase in global searches for "Homemade Ramadan decorations", people are looking for fun and easy ways to make their home a festive space for this special occasion. Trending Ramadan decorations on Pinterest to try:
- Homemade Ramadan decorations
- Ramadan kareem decorations (4x increase)
- Crochet ramadan decorations (+145% increase)
- At home Ramadan decorations
- Ramadan lanterns (+130% increase)
At home activities to celebrate Ramadan
With a 100% increase in global searches for "Ramadan activities", people are turning to Pinterest for inspiration on how to create their own new festivities at home such as ideas from Ramadhan Greetings. Fun and easy activities that are trending now on Pinterest include:
- Ramadan crafts (4x increase)
- Ramadan matching cards
- Ramadan greetings (125% increase)
- 30 Days of Ramadan Activity book
- Ramadan drawings (3x increase)
- Ramadan board games
- Ramadan journal (105% increase)
Feast with Family and Friends Virtually
People are looking to make their favourite Ramadan recipes and can easily plan a virtual family feast and Pinterest is seeing a 65% increase in searches for "Ramadan foods" and a 90% increase in searches for "Ramadan Sweets". More trending recipes on Pinterest include:
Share the festive spirit with your community this Ramadan
As some people feel the physical distance this Ramadan, Pinterest users are finding gift ideas as a way to stay connected to their communities. Searches for "Ramadan gift ideas" are now 4X greater as people are discovering how to give back and stay together during Ramadan. Trending gift ideas on Pinterest:
- Ramadan box gifts (+85% increase)
- Ramadan Date Jam
- Ramadan gifts for neighbors (+70% increase)
- Ramadan gift basket
- Ramadan gifts for kids (+150% increase)
- Homemade Ramdan lantern gift
Celebrate Ramadan in style
On Pinterest, men and women are looking for outfit ideas to celebrate Ramadan in style, even if it's in the comfort of their home. Inspiration for an at-home Ramadan look:
- Ramadan dresses (+140% increase)
- 20 Ramadan Iftar Outfits to Try
- Hijabi eid outfits (+90% increase)
- Ramadan hijab style outfits
- Baju Koko
- Men's Eid Kurta
- Men's Ramadan Collection
Over the next few weeks, people around the world searching for Ramadan ideas on Pinterest will see a festive background below the search bar with additional search recommendations so people can get into the Ramadan spirit while they plan. To see this, go directly to the search bar and type "Ramadan" on iOS and Android.
Pinterest is also curating Ramadan related content so people can discover the latest Ramadan inspiration. As people are searching and saving ideas for Ramadan, Pinterest will surface a Pin on the Pinterest home feed that will take them to a board of more Ramadan ideas.
About Pinterest
Pinterest is a visual discovery engine people use to find inspiration for their lives, including recipes, home and style ideas, travel destinations and more. People have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 335 million monthly active users around the world. Available on iOS and Android, and at pinterest.com.
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